Digital Marketing Manager

Digital Marketing Manager

Everything isn’t black and white in this digital era. You need to be colourful and walk with the changing trends of the digital world and if you think you are aware and well updated with the trends, You are welcomed!

Responsibilties
  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Collaborate with our team to create landing pages and optimizing user experience while Utilizing strong analytical abilities to evaluate end-to-end customer experience across multiple channels
  • • Collaborate with agencies and other vendor partners and provide thought leadership and perspective for adoption where needed
Skills
  • BS/MS degree in marketing or a related field with relevant work experience in digital marketing
  • Experience in leading and managing SEO/SEM, marketing database, email, social media and/or in advertising campaigns
  • Should identify target audiences and devising digital campaigns that engage, inform and motivate
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics/adwords, Net Insight, Omniture, WebTrends) with working knowledge of ad serving tools (e.g., DART, Atlas)
  • Working knowledge of HTML, CSS, and JavaScript development and constraints

Send us an email with your resume on careers@ingeniousfolks.com

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