The Local SEO’s Guide to the Buy Local Phenomenon: A Competitive Advantage for Clients

Buying Local SEO is a huge occurrence in the market at the moment. More and more advertising is focused towards making people buy products from local brands instead of international ones. Buying local is the best way to improve the regional economy. Paying away to international brands is giving all the prospects of prospering to other countries, whereas your own country could use it the most.

What’s the Buy Local motive all about?

We’re accustomed to the notion of ‘strength in unity’. One independent merchant cannot bring about a change in terms of getting people to listen and understand him. But gathering numbers, getting other retailers to band with him can get people to give them the needed attention. This group can open the eyes of the people to buy local. Buying local keeps the local cash local, prospering the local economy. By helping a local company have an online presence, you can improve your own monetary conditions while supporting the local economy.

The Ones Who Do:

Buy Local movements establish the process of independent businessmen banding together and making the community aware of the benefits of buying local commodities to help the town’s economy. These efforts can be carried out by retails, Chambers of Commerce, grassroots citizen teams, or others. They may be assisted by some non-profit organizations such as the American Independent Business Alliance (AMIBA) and the Institute for Local Self-Reliance (ILSR).

The Objectives:

With the help of signage, educational events, media promotions, and other forms of marketing and advertising, most Buy Local programs follow some or all of these objectives:

  • Increase local economy that re-circles within the community.
  • Maintain the local image
  • Build communal relations
  • Create job opportunities
  • Have a valued opinion in policy-creation
  • Lower environmental impacts
  • Encourage entrepreneurship
  • Bring about variety
  • Compete with big-name retailers

Does it work though?

According to research, if managed correctly, yes it does. These campaigns bring about a variety of benefits to retailers as well as the local residents.

1. Salutary YOY sales advantages

A national survey conducted by ILSR was used to measure YOY sales patterns. A good increase in sales was reported across the board by the 2016 respondents, but there was a significant difference according to AMIBA:

“Businesses in localities with deep-rooted grassroots ‘buy local’ campaign reported an astonishing 7.4% of increase in sales, almost doubling the 4.2% profit for those in areas without an alliance or group.”

2. Keeping expenses local

10 city surveys were conducted by the analysts at Civic economics to measure the monetary effects of independent vs. chain retailers, yielding a series of statistics such as this:
Ingenious Folks blog - National Chain vs Independent Retailers

While statistics differ from locality to locality, the entire trend is significantly higher in local circulation of money within the independent vs. chain environment setting.

3. Giving communities job security and personal safeguarding

Not a lot of communities can afford the loss of job positions and tax revenue, documented through a Civic Economic Study which tells about the details of the effects of the Americans’ Amazon habit, region by region, across the nation.
Ingenious Folks blog - Prime Numbers in Communities

Decrease in tax-revenue gained from locals leads to lack of funding in community services like the fire departments, public schools, etc.

4. Creating better policies

There are many anecdotes to choose from when it comes to creating policies to empower the local communities, but one of the most acknowledged one comes from the Austin Independent Business Alliance, which enlisted the community effects of carrying out expenses at the local bookstores and music stores vs. a well-known Borders. Their reports were influential enough to convince the town not to spend 2.1 million dollars on a now-defunct company.

5. Improving local surroundings

According to the US Department of Transportation, driving for shopping purposes per household increased more than three times in 1969-2009.

All you need to do is picture yourself in the centralized locality of the main street business vs. big-name brands on the outskirts of the city to know how town-planning has contributed to the rise of time spent on the roads.

6. Providing better healthcare

According to a recent Cigna Survey, half of 20,000 Americans admitted that they feel lonely and lacking in face-to-face interactions with people.

According to the American Psychiatric Association (APA), you have a 50% less risk of having a premature death if you have regular positive interactions with people. A region where the residents live in harmony with good relations is bound to have a better environment.

Beyond the theory that ‘eating fresh’ and ‘local’ helps you live longer, apparently knowing your farmer, your banker and your grocer could also help you live a longer life.

7. Realizing the end-goal

Talking about memorable stories, this ILSR video is a great insight of one view of the ultimate effects independent business groups can have on modeling community futures.

In need of a SEO service? feel free to contact us.

Sources Credit:

Photo Credit: Shutterstock